Do you want sales fast? Do this

Most people walk through life without this one thing, and it's limiting how much money they are making and harder for them to find/get clients easily.

I remember a long, long time ago when I once learned this, and everything was just super easy from there—getting clients, making money, increasing sales—you name it.

The best part is, you can harness this special power right now, today, and use it tomorrow for your success. It costs nothing, and we all have access to it. It's about being aware that it is a THING.

Once I tell you this, it will change the way you see the world. Let’s get into it.

The Money lens.

One question I get asked a lot by friends/associates/upcoming entrepreneurs is: "So, how do I find people who want my product? Do I just ask loads of people? Is there a process?"

And that got me thinking. Now, for me, this is ingrained—it’s easy because of something I developed.

There isn’t really a process at all; it’s about seeing the patterns and where the money flows.

If you walk through life in your daily activities with your brain always looking at: What is a business doing? How are they getting money? What’s their problem? Where are they advertising? Are their ads good? Is their copy good? Is their website good? This is the money lens. You want to get into the habit of this.

Let me clarify with an example.

Let’s say you’re a copywriter—you help people improve results in their advertising; that's your service.

Now, right away, you can think of all the different things you can do. This is where most people go wrong in the first place. They say, “Okay, so I write, where can I advertise?”

So, you write. What can you improve? Google AdWords—you can help them improve profitability through those, right? The answer should be yes because most ads businesses run are dogshit, as they are written by people who don't understand direct-response marketing.

You do,  because you're a copywriter—you write words to get a response, so that’s what you do—you use that skill.

You can do Google Ads, Facebook Ads, print/signage media if they send out stuff like flyers/letters to customers, whatever, right? If you look at the advertising they do, that’s where you can start, right?

You can find the cracks in the armor of what they are doing and improve that to help them gain more profit. For example, improve their Google AdWords to get them more sakes, or improve their website copy for more conversions.

Finding hungry markets.

Let’s carry on with the copywriter example.

So now you know what your service is, the next thing is to find a market for your service.

In this case, it makes sense to go after a market of businesses that are already spending money on advertising. You can google” Google Ads” and find businesses that are already doing ads—this is easy stuff.

If you're not local, let’s say you’re in Dagestan and you want to find U.S. clients, well, then you get a VPN and pretend you’re in the U.S. These are all things that can be done. Now, you have a list of businesses that advertise on Google. Now, what kind of businesses do we want to pick?

The next stage is finding industries/business types that are spending a lot of money on advertising. One way to do this is to find expensive keywords from the Google AdWords interface, so you know which businesses are spending money for higher ranks and get inspiration from that (e.g., plastic surgeons, cosmetic surgeons, dentists, etc.).

What I did when I started was find businesses that were not advertising, but needed advertising and could afford it (i.e., competitors did ads to get sales so I know there was a demand for it). So, what I picked was law firms—I saw other firms doing it and went to help law firms that were not doing it. The market was strong and it made sense.

Now, something that wouldn’t make sense is being a Twitter ghostwriter and going to a hardware store and saying, “Hi, you make a Twitter and I’ll run it.” That doesn’t make sense because they aren’t going to get clients from Twitter. Think about where their local audience goes.

For local businesses, Instagram and Facebook are perfect. Your local restaurant, your local real estate agent, your local mortgage broker—these people need a local presence on social media/Instagram. Maybe if you create a presence for them there, that would be perfect.

You need to get your brain jogging and ask yourself, "What do I want to sell? Who would need that? How would I reach these people?"

Always being aware of where the money is flowing and then finding a hungry market is going to be remarkably easy.

It’s like I said at the start with the money lens—this is the foundation you need to have and develop. You should be scanning your daily surroundings: Does this business have money? Are these business owners interested in improving their results? Are they interested in conversions? Can I add value to their business? Should they hire someone like me? Can I add value to their business? When you have your hungry market radar on, you will find these opportunities everywhere.

If you’re doing this and you’ve made your potential list, awesome. You can message me your list, and I’ll check if it’s alright. I’ll give you feedback, and I’ll slice through your list like an insane katana wielder (in a good way, of course).

Talk soon,

Mo

P.S. Want to know how I’d make sure your prospects are unable to stop consuming/buying your stuff through good advertising?

Get in touch with my agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together, I’ll tell you exactly how that works. If you don’t want to work together, that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then email me at: mo@mazagency.co.uk