Getting sales is way easier than you could possibly imagine. Here's how:

Most people don’t grasp this idea/method I’m about to tell you, and it's costing them sales and conversions in all aspects of their business. I’m about to let you in on the best secret of the century that will change how you do everything sales-related: It’s absolutely free, proven to increase sales, and it works.

Let’s get into it.

The misconception of selling and how to fix this

The majority of people's understanding when it comes to selling is to list out all the amazing details about the product and why it is the best—surely that will make someone buy it, RIGHT?

*Narrator voice*: No, it does not, and here’s why.

If I were to sell you a pen and I said to you, “This pen is shiny, it’s blue, it’s durable,” would you buy it?

But if I said to you, “You need this pen to write your ideas down. This pen will allow you to become J.K. Rowling. This pen has something special that, when you use it, will allow you to become a billionaire,” would you be more likely to buy it? Not to be biased toward myself, but I know I would. 😅😂

You must sell the need, not the product.

Just to hammer this point home and make it easier to understand...

Here’s another example:

If someone comes into a hardware store asking for a drill, what they are REALLY asking is, “How do I get a hole in the wall?” People don't buy drills because they have a drill fetish.

Apparently, you want a hole in the wall for whatever reason—maybe for a painting, wiring, or for a screw, and for that, you need a drill.

If you go into a hardware store and ask them, “How do you make a hole?” they will sell you a drill.

You want to sell the *hole*, not the *drill*. You want to sell the amazing, incredible end result of the pen—it can make you a billionaire and help you write down all your ideas that you forget. This is why you need the pen now.

This goes way, way deeper, and I’m about to tell you exactly how...

Goji berries and coffee will earn you more sales

It’s the need that sells, not the product. Even if you're selling raspberries, the need is, “It’s good for your immune system.”

Let’s be honest—these berries and stuff don’t do anything, but they sell it through “energy, vitamins, and health.” It’s not a scam; it’s a marketing ploy. All these things don’t make you Superman, but the way they sell it is very crafty. They sell, “You need to be healthy,” and all of a sudden, you need goji berries. What the heck is a goji berry? 😂

You sell what people want to buy.

Sell the need at all times.

Coffee shops never sell the need; they always sell on price, with good chairs and a nice shop, etc.

If I had a coffee shop, I would have a board saying, “Tired? Nice warm coffee.” The *need*, because everyone is tired.

Someone looks at the board, sees “tired?”, thinks about it a bit, then sees where it says “coffee” and is like, “Yeah, why not?” We don’t say, “ARABICA BEANS IN A CUP.”

Sell the need at all times...

Everything has to feed back to the need. People buy things they need. That’s why they buy things you sell—because they need it. There is no choice in it.

When you're out and about, look at every offer—whether it’s a coffee shop, bar, clothing store, or restaurant...

And think: Are they selling me on price? Interest rates? Ingredients?

Then think to yourself: If you owned this store, how would you sell the need? The example I gave before for a coffee shop is, “Tired? Nice warm coffee.” It’s visual, and it works on the need. This is easy, sells the need, and works on emotions.

Move through life with that advice in mind: “How can I make this better? How could I improve this?”

This will allow you to naturally increase your sales in all aspects, whether in real life or digital. You’re now equipped with a proven way to drastically improve your sales that the majority do not use. You’ve got this.

Talk soon,

Mo

P.S. Want to know how I’d make sure your prospects are unable to stop consuming/buying your stuff through good advertising?

Get in touch with my agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together, I’ll tell you exactly how that works. If you don’t want to work together, that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then email me at: mo@mazagency.co.uk