How To Guarantee Huge Success in Any Ad Campaign with These 3 Easy Tricks

Just like good selling, good cooking, or good speaking, good marketing focuses on a few core elements. Once you’ve implemented these, you’re golden.

The problem is, the majority of people do not know these 3 elements, and their advertising campaigns fall like Humpty Dumpty. But instead of a wall falling, it’s their bank account.

I’ll make sure in this article you know about the core elements which will allow you to launch any ad with major success, while your competitors will be failing because they don’t know this secret sauce.

Let’s get into it.

The Message

This is the first core element. The message needs to be clear, concise, decisive, powerful, compelling, persuasive, and intriguing.

It needs to cut through the clutter. This isn't 1794 when people didn’t see an ad for days while they were plowing the fields. Today, we are bombarded with marketing messages, from YouTube ads to billboards to even the packaging on food – you name it.

That’s why our message needs to be like an earthquake. It needs to make the potential prospect sit up instead of skipping the ad. To do this, we don’t say the same thing that other people say. We say something unique that stands out and hooks the attention of the potential prospect.

And it can’t be “we’re cheap” – that guarantees failure. Think about who you are talking to. Who is your target audience? Think about what gets these people excited. Gear your message to your target audience.

The Audience

This is the second core element that you must get right in order to have a successful campaign.

A business needs to know its target customer so it can gear its message towards these people. You can't have a message that speaks to everyone and gets the attention of everyone. It’s impossible.

What's interesting to me may not be interesting to anyone else. So, if you tell me about skateboarding, I wouldn’t care and I wouldn’t buy. But someone who loves skateboarding would buy a skateboarding product. This is why we gear our ads towards specific audiences – so we can disregard others.

If you sell blowtorches, the marketing is geared towards guys, not girls. The marketing needs to be targeted towards people who are most likely to convert and buy your stuff.

There’s a reason the saying goes, “go woke, go broke.” It’s not about the "woke" part, but that they are marketing to people who do not care about rainbow sheningance.

You can test multiple different audiences. Every business has a target audience. Every product has a target audience with an above-average chance of converting.

How Do We Reach These People? The Media

Once we have done steps one and two, we need to figure out what medium we are using and which is best for this audience and message. How do we reach these people?

Simple – social media has made this easier than ever. Facebook ads, etc. If you get the first two steps right, the rest is smooth. For example, we use Instagram ads because we are selling designer shoes, and our target audience is mostly on Instagram (males/females, 18–27).

You can do it on a local scale or see what their interests are. Back in the day, you had to buy a whole list. These days, it is much easier with retargeting and audience segmentation. We’ll get into this later in another article.

Use these core elements within your ad, and I personally guarantee your success.

Talk soon,

Mo

P.S. Want to know how I’d make sure your prospects would be glued to their screens, unable to stop consuming your content?

Get in touch with my agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together, I’ll tell you exactly how that works. If you don’t, that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then email me: mo@mazagency.co.uk