Massively improve conversion rate with this one simple hack.

Alot of people make this mistake and they don’t realise it and it wastes their ad spend significantly. I had also made this mistake when I first ran ads (regrettably).

This story I’m about to share with you will massively improve every ad campaign you do, once you truly grasp what I’m about to tell you. You’ll be able to launch ad campaigns at the cost of a chicken burger and get a McLaren as a result (not literally, but you see what I mean).

Let's get into it.

The most idiotic mistake ever

In one of my first ad campaigns, it was actually a meta ad tailored around my agency.

It was a lead magnet ad designed to take potential clients who wanted more clients on a long sales funnel. Opt in their email -> email campaign etc.

Now, this was the best ad I had created; it had the best pitch, best video, best copy—best everything.

After I had run this ad for about a week, surprisingly, I had seen 0 conversions.

It made me question: “Where could I possibly be going wrong?”

I changed everything again: the copy, the pitch, the video—even upgraded them again. Now this was the pixel perfect ad it had to get results RIGHT?

And I ran them again, and there were still no results.

Why?

Because I was changing the wrong thing at the first step of the ad.

Laser-focused targeting

At first, I was blaming meta, then whole universe and then it hit me like a truck.

I had the best ad, but I was targeting the wrong people.

Just to put this into perspective, it’s like:

Let's say you have the world’s best ballet shoe. It’s incredible, makes you a 72% better dancer, and you have the best creative and best pitch. It’s rock solid, and you present this magical pitch to the audience—and you get nothing, because the room is filled with bikers. They don’t care about the ad because they have no interest in ballet shoes.

The same principle applied to my ads. It may have been the best ad, but I wasn’t targeting the right audience, so it was unsuccessful.

So to fix that issue, I ran another campaign, and this time, instead of changing up the whole ad, I…

Hunting the ideal prey

I ran a super simple ad with multiple different audiences to find out which audience was responding and somewhat converting to my offer.

After a while, I found an audience that was responding very well to one of my ads.

I then kept the same audience and tweaked that ad, changed the copy, the video, the headline, and like magic, my ad was delivering massive results and conversions like never seen before.

All that ad spend I lost before from my mistake came back with returns of quadruples.

The main takeaway to get from this is…

1. Test super simple ads with multiple different audiences to find out which audience is the best.

2. Once you’ve found the best audience that converts, then change the pitch, creative, headline, offer, and make them better.

First, we get the audience part of the equation right, and then we test other things. But one thing at a time, and we test big changes, not minor tweaks. We pull the big levers to see which one works best for us.

So you’re not going to test your creative to see if a purple or pink background is better—that won’t bring big results. We pull the big lever to get the big results.

Talk soon,

Mo

P.S. Want to know how I’d make sure your prospects are unable to stop consuming/buying your stuff through good advertising?

Get in touch with my agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together, I’ll tell you exactly how that works. If you don’t want to work together, that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then email me at: mo@mazagency.co.uk