How to instantly improve the performance of any ad with a few minutes of work.
- Moheed Amjid
- May 27, 2024
- 2 min read
Updated: May 28, 2024
If you're looking for a way to improve your ads, significantly decrease your ad budget, and see results, then you're in the right place. This article will show you exactly that, and the best part is it takes less than 3 minutes to implement...
I vividly remember my first ads campaign; I hated every second of it.
The worst part is that I was sure the ad would perform spectacularly because I studied business studies and marketing, looking at big companies like Coca-Cola and improving their ads.
So surely when I ran an ad, it was bound to perform, right?
WRONG. Instead of the conversions going up, they just stayed at 0.
Have you ever heard the saying,
“Stagnation is death”? Well, this was that.
So I did research to figure out why my ads didn’t work, and...
I looked at everything from the copy, to the creative, to the headline, to the offer.
At first, I thought it was the copy, then I thought it was the creative, so…
I changed both of them multiple times. And then my ads suddenly…
Resulted in 0 sales.
At this point, I had wasted over $479 on ad spend with 0 results, but…
Then I stumbled across the real reason why my ads were not performing, and once I had changed this, my ads skyrocketed in conversions.
Fixing the biggest mistake in every ad
I had decided to go through my settings in my ad account before I closed off the campaign.
I opened my AdWords account and read through the search terms report and found that...
None of the search terms aligned with my ad. I was targeting an entirely different audience who wasn’t even interested in my service. This is the point where everything clicked…
No wonder my ads weren’t performing; it's like giving meat to a vegetarian. Of course, they will never eat it, so…
I decided to change the keywords to match with my ad and my target audience and based the whole ad around that keyword.
The result…
A massive increase in conversion almost instantly.
If you want to see results from your ads immediately…
So the lesson is…
Check if your keywords align with your target audience.
If you need help finding the right keywords/search terms for your ads, then…
Simply click on my profile and message me, and I’ll help you with it
Comments