The Ultimate secret to massive success in any advertising campaign

The absolute majority of people who run a business make this major mistake within their ad campaign, and it is eating away at their ad budget without giving them any returns whatsoever.

The worst thing is that most people aren’t even aware they are making this mistake. It’s almost invisible to them.

Carl Jung, a famous psychiatrist in the 19th century, said:

"Until you make the unconscious conscious, it will direct your life."

Once I make you conscious of this and better yet, once you implement it, you are guaranteed to have a profitable campaign, increased conversions, and less ad spend wasted. Let’s get into it.

Mass Marketing Myths

When I was little, I remember seeing commercials on TV about Coca-Cola and laundry detergent.

Being raised with seeing ads like this 24/7 gives the world a false veil of how ads should be marketed.

So, most people naturally tend to copy this style of ads within their campaigns.

The only problem with this is that Coca-Cola and Pepsi have hundreds of millions of dollars of ad budgets and blanket the whole market making them be seen everywhere.

We do not.

Not sure about you, but I don't have 100 million to put in an ad budget and blanket the whole market to see if someone decides to buy my stuff.

So, if we don’t make ads that use mass marketing, you’re probably asking yourself, “So, if we don’t do it like that, then how do we do it?”

I’m about to show you exactly how we do that, and the best part is that it is way better than the mass marketing direction big brands take and it will cost way less with way better results.

Exploring Bias

A mistake every business owner makes (especially local businesses) is identifying audience bias. What tends to happen is that people think there is no bias and everyone is their customer. 

Narrator voice: “That is super wrong.”

There is always a bias. For example, you sell to only men, or a certain age group, or a certain haircut. The reason I said a certain haircut is because I remember a story.

Back in the 60s, there was a motivational speaker, and someone who worked for him remembered this story.

They went from city to city giving motivational seminars (speeches) to people on stage.

The speaker realized most men in the audience had "Kru cuts" (buzzcuts). This meant that there was a bias in the audience.

So, when he went to Denver for a seminar, he went to all the barbers there and asked for a list of all the men with Kru cuts.

He then sent direct mail, like actual mail, with a promotional offer for the seminar to everyone on the list, and it boosted their response rate massively because there is always a bias.

If you talk to the right people, you will get a response rate that is much higher than anything in the mass market.

We make sure the people we talk to are actually the people that want to buy our product/service.

To do this, you need to learn about your ideal customer. The best way to do that is to ask questions about your ideal customer, such as:

• What kind of people are they? Are they students, homeowners, or retired people?

• What language do they use?

• What party do they vote for?

• Do they have kids?

• Do they have pets?

• What is their income? Can they afford what you are selling?

  
  

These are just general questions, but you get the idea.

To find information about your target audience, the best place to look is the reviews section.

Look at reviews from your own product/service, or better yet, look at all your competitors' reviews and read through them to get a sense of who the ideal customer is.

We want the customer to see the ad and think, “This is for me, this guy knows me,  he gets me, this is my problem.” You do that by understanding the customer, and you do that through basic background research.

There is no product that appeals to everyone. There is always a bias. Your ad results will show this to you once you use research and implement it within your ad.

Your message will cut through the clutter if you laser-focus it on the person who is most likely to respond to your ad. This will, as a byproduct, increase the return on ad spend for all of your ads and make you more money as a result.

The more concise, clear, and laser-focused you can get, the more impact you will have, and that is what we are looking for: IMPACT.

Talk soon,

Mo

P.S. If you want us to look at your marketing plan and see what we could do for you, get in touch by messaging me.