These 2 easy steps will significantly improve any ad campaign

Ads have a secret formula, sort of like the Krabby Patty formula...

Now, a large proportion of people who run ads have no clue about this, and it’s wasting their ad budget and time.

I’m going to give you an exclusive secret that all marketers use, so you can minimize your ad budget and make quadruple the returns from your ads as a result.

There are 2 parts to this. Let’s get into it.

The Conveyor Belt

Ads are supposed to do one thing, and that’s to sell, right? According to most people, that’s not the case. Apparently, Coca-Cola, ads are meant to get as many views as possible and be as funny as possible. It doesn’t matter how much Coke they sell as long as people look at it.

Now, I don’t know about you, but I don’t have $600 billion on my ad budget to do that, and I want to make as much profit on my ads at the lowest cost possible.

This is why we move the needle forward always — no brand identity rainbow bullshit or running ads just for views.

Whether it’s B2B or B2C, the customer always goes through the same steps:

Interest/problem → Research → Action

Every business functions the same: Generate a lead → Make an offer → Follow up. These are very simple steps; your product/service doesn't matter.

This is why ads are roughly the same. Maybe they look different, and the time frames are different, but the steps are the same.

We are moving people along that conveyor belt → step by step forward through that conveyor belt, not random stuff. This alone will make any ad 100x better, as most people just dump an ad with no strategy and just do stuff like, “Yeah, let me dump an ad and see what happens.”

But there’s also another and without this your ads won’t make any profit at all. Let’s get into that…

The Ad Setup

We are here to sell, we are not here to lose money.

And that means…

We need the people who are interested to raise their hand. When they raise their hand, we give them an offer, and we follow up until they take it or until they are not interested anymore. Whatever, it doesn’t matter.

What does this mean in practice for our ad setup?

This is the way I set up my ads, and it has always worked for me, so I am confident it will 100% work for you:

I run conversion ads to strangers to generate leads. If it’s a cold audience, we run an ad with an offer. Now, that offer could be anything → watch this video → opt-in to our email list → do this → buy this → cheat sheet.

We do this so they take an ACTION, so we know if they are a lead or not, like if they are possibly interested in what we are trying to say.

This allows us to sell to people who are ready to buy right now (which there always are some people), and it allows us to capture people who are not necessarily ready right now, but they will be in the near future. So they are warming up right now.

If I run conversion ads to strangers to generate leads, we will sell to people who are going to buy anyway, and I will capture people who are in the market and looking to buy in the near future.

These 2 principles will definitely improve your ads for the better. Use these and watch your returns skyrocket.

Talk soon,

Mo

P.S. Want to know how I’d make sure your prospects are unable to stop consuming/buying your stuff through good advertising?

Get in touch with my agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together, I’ll tell you exactly how that works. If you don’t want to work together, that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then email me at: mo@mazagency.co.uk