This one simple tip will quadruple your conversion rate exponentially.

I want to tell you about a trick that I learned that immediately transformed my advertising for the better. The majority of people get this wrong, and they don’t even realize it.

But once you really grasp and implement what I’m about to tell you, I’m sure it will stay with you forever and will dramatically increase your conversion rate.

Aukums razor

Have you ever heard of Aukums Razor? It means whenever there are multiple theories, often the one that is the simplest answer to the theory is often the most true compared to the others.

I like Aukums Razor because it makes everything simple.

Whenever most people do something that is sales/advertising related, they confuse the customer even though they think they are not.  

I remember once hiring staff, and just to prove this point, in the job description I had asked them to email their CV to a certain address—not my neighbor's address—between Tuesday and Thursday, and it had to have a special message at the bottom that I wrote it must have.

And 76% of people had messed this up. They had either sent it too early or too late, didn’t include the message, or sent it to the wrong address. I mean, it filtered out the bad applicants from the good ones, but it goes to show you how the majority of people can’t follow complicated instructions. 

And this is why….

Everything = Simple

This is why we must be simple and clear in each action we give to people.

Every step in the sales process should only do one thing. That’s it.

This way, we won’t confuse anybody.

The goal of an ad is to get the person viewing to fill out the form. The goal of the form is to lead to the call. The goal of the call is to close the customer. The goal of the customer is to make them a happy customer. The goal of a happy customer is a referral, and the cycle repeats.

Do you see how that is simple and clear and only does one thing?

I saw an email CTA recently, and it said at the end (the close) this: “Let me know if you like this idea, what your thoughts are, and when it would suit you to have a phone call about this?”

This is a textbook example of not being clear: “Do you want a call, do you want my feedback, do you wanna talk, do you wanna massage my feet too?”

Be like, “CLICK THIS LINK TO SCHEDULE A CALL AT YOUR CONVENIENCE.”

Tell them exactly what to do—do this and then that—easy.

When clients are confused, go through the steps. Put yourself in their shoes: Is this too hard? Is there too high of a threshold? Am I asking too much? Am I doing multiple things? Have I made it too hard?

Always strive to make things easier for people.

An outreach email—goal is for one thing: to schedule a call.  

Ad: Get a response.  

Response handling: Set up a sales call.  

Sales call: Close the sale.  

Post-sale: Ensure customer satisfaction and get referrals.

Tell them exactly what to do.

Put yourself in their shoes. Is this confusing? Do one thing at a time, and always try to make things easier.

Talk soon,  

Mo

P.S. Want to know how I’d make sure your prospects are unable to stop consuming/buying your stuff through good advertising?

Get in touch with my agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together, I’ll tell you exactly how that works. If you don’t want to work together, that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then email me at: mo@mazagency.co.uk