Why this one simple mistake is limiting your conversion rate and how to easily fix it.

Are you making your customers not buy your product/service?

Sounds like a weird question, I know because I made this exact same mistake for years. And the vast majority of people still make this mistake.

I’ve seen businesses' conversions increase drastically once they fixed this one simple thing. Let me show you. The Marriage Problem Imagine you're a man/woman, and you see someone you like. You approach them and say, “Hey, listen, I saw you from across the street. I think you're beautiful. Next Tuesday, I have the afternoon off. We can get married then. I’ll give you some days to get your dress ready, and yeah, meet me at 12, and we can get married.” Now that's a high ask - you're a stranger asking someone else for marriage on the first conversation. They would lock you up for that, literally.

Now ideally, you wouldn’t actually do that.

You would start by slowly easing them through each step over time, like “Let’s hang out sometime, let’s get some coffee, grab a drink, get a number.”

Slowly but surely, it’s an easy thing to say yes to if they find you attractive - you don’t ask for marriage straight away.

Now, it makes sense, but what does this have to do with increasing your conversions?

Fixing Hurdles

When I work with clients, the first thing I ask them is,“

What is the offer you currently have within your ads?”

Now bear in mind these are high-priced services.

They say, “We include a buy now button and encourage them to buy what we are offering within our first ad.”

Now if we are offering high-priced services - the first thing we do not want to do is make the potential customer intimidated, as this is a big decision.

Your asking them to spend a huge chunk of their money on something on the first impression - they don’t even know you. It’s the exact same thing I showed you before with the dating example.

It’s like asking someone, “Get a million dollars by donating your kidney.” That's a high ask. You have to envelope your kidney and hope he gives you the money.

The same applies here. It is a big ask, and that is why most customers won’t buy initially. They have to be eased through it using low-threshold offers.

Increasing Conversions/Sales

We use low-threshold offers to get the people who are interested to do something that has little/no risk to them.

This way we can find out who is interested in our good/service and retarget and nurture them as a lead later on, making it way more likely for them to buy what we are offering. We are FAMILIAR.

Here’s an example:

Imagine you're selling kitchens.

At the end of your ad, instead of saying, “Buy now and give us a call,”

You could say, “Hey, fill out this form, and we will get back to you.”

This is a low-threshold offer - it has no risk to the customer, making them more likely to do it and it may be 11pm at night so they can’t simply give you a call.”

Now you can use this information from the form and slowly ease them through and close them. Perhaps call them up - or retarget them with another ad.

But this way we know who is interested within the service we are offering.

So, make sure to use low-threshold offers, and this is bound to increase your conversion rate.

Talk soon,

Mo

P.S. If you want us to look at your marketing plan and see what we could do for you, get in touch here.

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